About Us
Who We Are
Founded in January 2010, Ride Civilian is a specialized manufacturer of bikes that has been introduced to offer a revolutionary biking experience. We specialize in producing various bikes and bicycle accessories.
We are here to encourage and support a healthy and active lifestyle through our specialized products and offerings, uplift the importance of healthy biking as well. At Ride Civilian, our primary purpose is to help you unleash your full potential and help individuals’ access high-quality bicycles.
Ride Civilian has long been one of the primary catalysts for change. Through years of experience and expertise, we have aimed at redefining the look and feel of bikes. Our collection of bikes and accessories have been developed and tested by the leading teams and professional racing athletes.
Our Products & Services
We offer a large variety of bikes and accessories such as mountain bikes, road bikes, city bikes, kid's bikes, hybrid bikes & much more. We also offer biking accessories such as bicycle baskets, sports towels and bottle holder.
We offer a seamless and hassle-free return and refund service, with 14 days return & refund for new and undamaged products. We also ensure to offer a lifetime warranty of most accessories, which enables customers to reach out to us anytime. Please consult our customer service team to know the detailed rules and regulations.
Why Choose Us
- Unbiased customer reviews
- In-depth product videos
- Detailed specifications of products
- The BEST market price in the industry
- A large array of products under one roof
- Transparent shopping policy
- Dedicated customer support available 24*7 via email, phone, or live chat
- Easy 14 days return and refund policy
- Popular DTC business model
DTC Business Model
A direct-to-consumer (DTC) business model is known for supplying the products directly to the consumer. Instead of adhering to traditional retail stores, distributors, and other intermediary channels, the companies pitch the products directly to the consumers and at a much lower price.
This offers the businesses direct control over the entire process, from creation/manufacturing to marketing and lastly to the distribution of the products. With this comes the flexibility that the business model is exposed to. It helps brands to directly stay in touch with the end customers and know them better. By testing the large variety of distribution models, they can be flexible in choosing their kind.

How does our model benefit you?
- Absence of middleman
- Complete authority of end-to-end process
- Platform-based
Reasons why we chose the DTC model:
- It gives us larger control over the customer experience
- It helps us gain improved control over the data of the customers
- Lower operation costs
Hence, with such varying benefits and features, at Ride Civilian, we provide you more than one reason to trust us. Start planning your purchase by exploring the vast range of products and accessories online.